Merging Fine Arts and Applied Arts
Traditionally, there is a separation between applied arts and fine arts, yet, we treat all the included disciplines on equal weight: jewellery, ceramics, glass, textile, fabric, and lacquer work, precious metal work, wood and paper work, architectural material, (drawings, paintings, models, films), paintings, sculptures, photography, videos, and films. A wide range of collectible beautiful objects in 2D, 3D, and VR.
Campaigning for Beauty
Since 2010 I campaigned for beauty in architecture, and in early 2023 I decided to expand that campaign into a curation of a diverse set of collectibles, sourced internationally, from emerging artists to established ones, a wide age range, and above all selected work of art culminated at beauty.
Subjective or Objective
Many argue that the judgement whether something is beautiful or not is subjective, yet, if an object is exquisitely beautiful most people agree on how beautiful it is, which makes one think of the nature of beauty and its power.
From the 20th to 21st Century
People never stopped using the word beautiful in daily life, but, since the 1950s in the visual fine arts and applied arts, the culture of pursuing beauty as the leading concept of the art work was under heavy critique, and in time the word became a taboo, emptied of its content. Yet, there are clear signs of its resurgence in different disciplines and, I believe, that this is just the beginning.
Nevertheless, a lot of outlets, galleries and shops, still exhibit art which is far from being beautiful, perhaps for the merits of being useful, or technically inventive, and self-expressive, though definitely not beautiful.
Will Objects Beautiful becomes a brand, a concept store?
Beauty is the overriding theme of our gallery / shop / space, it is its identity, personality and values. It’s who we are, it’s our branding, as that is our inspiration, culture, uniqueness, and mission, which lead to our sense of style, our communication characteristics, and how customers will describe our company.
The gallery could be evolved to a concept store, as it genuinely combines culture with selling, the culture of surrounding ourselves with beauty, which makes us, as neuroscientists proved and confirmed, not only happy individuals but healthy.
Objects Beautiful would be opened in early 2024 in a physical space in central London.
Watch that space…
